Top 5 Beauty Retail Apps on Android in Kenya: Q4 2023 Performance

In Q4 2023, the beauty retail app market in Kenya saw notable performances from the top five applications on the Android platform. Here's a closer look at the trends for each app, based on data from Sensor Tower.

Amobeleza experienced a substantial increase in weekly downloads, peaking at around 2K in the week of November 27. Weekly active users also showed a significant rise, reaching approximately 2K by mid-December before slightly declining to 1.5K in the final week of December.

Korean Skincare EU displayed a consistent download pattern throughout the quarter, with a peak of 996 weekly downloads at the end of October. Active users steadily increased, reaching a high of 4K in mid-December and maintaining that level until the end of the month.

Nykaa - Beauty Shopping App maintained a stable download rate, with notable peaks of around 900 weekly downloads in late October. Active users saw a gradual increase, peaking at over 7K in mid-December before settling at 6.4K by the end of the quarter.

MLH APP showed a fluctuating download trend, starting with 563 downloads in early November and stabilizing around 400 weekly downloads towards the end of December. Active user data for this app was not available.

Purplle Online Beauty Shopping had a varied download performance, with a peak of 376 downloads in late September and another high of 335 in mid-December. Active users showed a consistent trend, peaking at around 1.6K in mid-December and slightly declining to 1.3K by the end of the month.

For more detailed insights and data, visit Sensor Tower.